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Awais Raza
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● UX UI case study · 2025

Appointick

UX CASE STUDY

A smarter way to manage appointments, for salons, clinics, coaches and consultants, and the clients who book them.

Appointick cover
Type
UX/UI Case Study
Year
2025
Methods
Personas · Empathy maps · Competitors
My role
UX/UI Designer
Deliverables
Wireframes · Components · UI
the why

The challenge

PROBLEM

Booking feels complicated

Service providers struggle to keep track of schedules, while clients get frustrated with confusing booking flows and unclear availability.

SOLUTION

Book in a few taps

A clear view of availability, simple booking steps, instant confirmations and smart reminders, all in a clean, modern interface that helps businesses stay organised.

01 — how we approached it

Process

Appointick design process
02 — who we designed for

Personas & empathy

Appointick user personas
Appointick empathy maps
03 — structure first

Wireframes

Appointick wireframes
04 — the visual language

Style guide

Appointick visual style guide
Appointick component library
05 — the polished screens

Final design

Appointick dashboard screens
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