Price92

UX CASE STUDY

A platform that helps people in Pakistan compare mobile phones across brands, prices and specs, with trusted reviews and upcoming launches.

the hero shot

Type: UX/UI Case Study
Year: 2025
Methods: Interviews · Competitors · Personas
My role: UX/UI Designer
Deliverables: Wireframes · Style guide · UI

the why

The challenge

PROBLEM

Phone shopping is overwhelming

Users in Pakistan struggle to discover, compare and buy phones because of scattered information, unreliable pricing, overwhelming specs and little personal guidance, which makes the whole process slow and frustrating.

SOLUTION

Clear, trustworthy comparisons

A clear visual hierarchy, simpler information, advanced filters and personalised recommendations, plus credibility indicators on prices, real user reviews and an AI chatbot for help.

01 — talking to real people